Deal or No Deal

2012, iOS

Translating Deal or No Deal to iOS was a fairly straight-forward process, since it existed in other versions (such as PC). The translation to free-to-play, however, was new territory. We worked both before and after launch to discover ways to increase retention and fun–to encourage additional sessions–by creating a light metagame structure.

Key design challenges: working with an external development team, creating a metagame reward structure around an inherently “flat” license.

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